AVILOO names Brett Lippel CEO of North American operations

AVILOO has appointed industry veteran Brett Lippel to lead its North American business as the company pushes to expand independent EV battery diagnostics in the U.S. The move is aimed at building trust in used-EV transactions, where battery health has become a key buying signal for dealers, fleets and consumers.

Why it matters: - AVILOO is betting that independent battery diagnostics will become a standard part of U.S. EV transactions. - The appointment comes as used-EV buyers, dealerships, remarketers and fleet operators place more weight on verified battery health. - The company’s push is aimed at expanding transparency in a market where battery condition can materially affect vehicle value and resale confidence.

What happened: - AVILOO introduced Brett Lippel as CEO of Northern America on June 8, 2026. - The company said Lippel will lead U.S. growth and broaden access to its independent EV battery diagnostics. - AVILOO framed the appointment as part of a broader push to drive nationwide adoption of its battery testing technology.

The details: - Lippel brings more than 20 years of leadership experience across automotive, mobility, fintech, logistics and SaaS. - His background includes senior roles as SVP at ShipYourCarNow.com, CEO of Lendgistics and president of Midway Auto Group. - Lippel also worked on the early leadership team at TrueCar during its growth phase. - AVILOO said Lippel has already spent his first weeks meeting with key industry stakeholders. - Marcus Berger, AVILOO’s global CEO, called Lippel a proven automotive expert with deep market knowledge and industry relationships. - Lippel said he believes AVILOO’s independent battery certificate is a tool the industry needs to improve the used-EV market. - AVILOO says its diagnostics are manufacturer-independent and validated, and are designed to assess a battery’s real condition rather than rely only on Battery Management System data. - AVILOO says Lippel will work to expand battery testing across dealerships, fleets, remarketing partners and OEMs.

Between the lines: - The hire signals that AVILOO is moving beyond product development and into market-building in the U.S. - The company is positioning battery health as a trust layer for used-EV commerce, not just a technical service. - Lippel’s mix of automotive and platform-growth experience suggests AVILOO wants both industry credibility and channel expansion.

What’s next: - AVILOO plans to use Lippel’s network and operational background to speed adoption across the North American market. - The company is aiming to establish independent battery diagnostics as a national standard for EV transactions. - AVILOO will continue leaning on its existing U.S. presence, including its Denver location opened in 2024. - The company’s broader diagnostic lineup includes the PREMIUM Test and the FLASH Test, which AVILOO says can assess battery state in 3 minutes and covers more than 96% of available brands.

The bottom line: - AVILOO is making a leadership bet on the U.S. used-EV market, with Brett Lippel tasked with turning battery diagnostics into a mainstream trust tool.